Starbucks Korea teams up with Walt Disney on 'Toy Story'-themed collection

The Starbucks Woody Cowboy Cookie Cold Brew / Courtesy of Starbucks Korea

Starbucks Korea said it will launch a "Toy Story"-themed collaboration with The Walt Disney Company Korea starting April 15, releasing a limited lineup of drinks, food and merchandise exclusively at its Korea locations ahead of the animated film's fifth installment, set for release in June.

The partnership is built around the slogan "PLAY YOUR DAY" and draws on the characters of Woody, Buzz Lightyear and Jessie from the Disney-Pixar franchise.

Three drinks lead the lineup. The Woody Cowboy Cookie Cold Brew pairs cold brew coffee with choux foam and a crumbled cookie topping, while the Jessie Strawberry Frappuccino combines a sweet and tart strawberry base with choux foam.

The Buzz Kiwi Pop Energy Fizzio combines a kiwi base with mango star toppings and contains 1,179 milligrams of taurine and 84 mg of vitamin C.

Food items include the Buzz Cake, decorated with icing and chocolate; the Slinky Chewy Sausage Bread, shaped after the coiled body of the character Slinky Dog; and macarons modeled after the characters Forky and Alien.

The merchandise lineup includes a Woody and Jessie mug set with a cowboy hat-shaped lid, along with four styles of character keychains featuring Starbucks’ Bearista mascot dressed as Woody, Buzz, Alien and Forky. Tumblers and mugs will also come with a random assortment of Toy Story sticker seals.

From April 15 to 21, customers who order the new beverages or the Buzz Cake via Siren Order using the Starbucks app will receive 3 bonus stars per item. On April 22, customers spending 20,000 won or more, including on one of the seven event food and beverage items, will receive a "Toy Story" glow-in-the-dark sticker while supplies last.

"We expect strong customer interest in this collaboration ahead of the release of 'Toy Story 5,'" a Starbucks Korea spokesperson said.

This article was published with the assistance of generative AI and edited by The Korea Times.