Haleon highlights Centrum multivitamin effectiveness as it deepens commitment to Korean market

Haleon Korea General Manager Shin Dong-woo speaks during a press conference on Centrum multivitamins in Seoul, Tuesday. Courtesy of Haleon Korea

Global consumer healthcare company Haleon, known for its Centrum multivitamin, pledged Tuesday to strengthen its commitment to the Korean market, highlighting scientific research suggesting that multivitamins can help improve various health indicators.

During a press conference in Seoul, Haleon Korea General Manager Shin Dong-woo said Centrum accounts for the largest share of the company’s sales in Korea, adding that the firm plans to “further strengthen its commitment to the market through enhanced local partnerships and technology transfer.”

Following the press conference, Haleon hosted a separate consumer event to showcase research findings on the efficacy of Centrum.

During the conference, Park Min-seok, medical affairs manager at Haleon Korea, introduced a series of studies showing that the reasons people take multivitamins is expanding beyond addressing nutritional deficiencies to include a broader range of health indicators, such as quality of life, brain health and healthy aging.

Last month, a study on the effects of multivitamins on epigenetic aging clocks in 958 participants found that those who consumed the U.S. formulation of Centrum Silver for two years showed 5.1 months less aging based on PhenoAge and 2.7 months less aging based on GrimAge compared to a placebo.

PhenoAge estimates biological age using clinical indicators, while GrimAge is a clock designed to predict lifespan and mortality risk. The research result was published in Nature Medicine, one of the world’s most prestigious health science journals.

Park said nutritional needs vary across the Korean population, adding that Haleon is currently conducting research in collaboration with local institutions in Korea and expects to share related findings in the near future.

Regarding Centrum brand’s commitment to the Korean market, Haleon Korea said it is enhancing its partnership with Korean counterparts, noting that 32 out of 36 Centrum products are now manufactured by Kolmar, a local supplement manufacturer.

“Centrum is evolving from a multivitamin into a daily health solution for proactive self care and healthy aging,” Haleon APAC R&D Vice President Alicia Ng said.

"So Korean consumers will continue to help Centrum define our innovation based on safety, quality and efficacy, which are the key must-have and non-negotiable factors in all the products that we market in Korea.”

Shin also said that Korea is “a design market” for Centrum, categorized alongside the U.S. as a place to lead innovation, test new products and apply new scientific findings.

“Centrum has been the world’s No. 1 multivitamin brand for 30 years, and the Korean market serves as a test bed for exploring diverse categories and creating new opportunities,” Shin said.

“We are conducting research to better reflect a wide range of consumer needs, and are also looking beyond multivitamins into other product categories.”