LX Hausys eyes global market with presence at int’l fairs

An LX Hausys official, right, shows the company's product catalogue to a visitor to its booth at Design Shanghai 2026, held from March 19 to 22. Courtesy of LX Hausys

LX Hausys is accelerating its expansion into global markets by attending major international housing materials fairs in Europe, the United States and Asia, as it seeks to diversify its revenue sources amid a slowdown in the domestic real estate market.

The company has given significant focus to attending international housing material fairs in recent months.

It is set to participate in the International Sign Expo 2026 in Orlando from Wednesday (local time) to Friday, and the FESPA Global Print Expo 2026 in Barcelona, Spain, in May, to showcase a wide range of sign and graphic films designed for indoor and outdoor signage and vehicle wraps.

In late March, the company participated in FENSTERBAU FRONTALE 2026, the world’s leading trade fair for windows, doors and facades, in Nuremberg, Germany. The company introduced approximately 80 types of high-weather resistance exterior films, designed to maintain performance despite extreme exposure to light and temperature changes. It also took part in Design Shanghai 2026 in China last month.

In February, it participated in EuroShop 2026, one of the world’s leading retail industry trade fairs, in Dusseldorf, Germany, where it showcased a comprehensive lineup of premium materials, including architectural films and flooring, receiving positive feedback from industry officials.

In January, LX Hausys exhibited at TISE 2026 in Las Vegas, one of the largest surface material fairs in the United States. Next month, it will participate in Kitchen & Bath Industry Show 2026, also in Las Vegas.

The move to join major overseas exhibitions is in line with the growth trajectory of LX Hausys. According to the company, its overseas sales last year stood at 1.02 trillion won ($690 million), growing 4 percent from a year earlier and accounting for 32 percent of the company’s total revenue.

In recent years, LX Hausys has been seeking to diversify its revenue structure by supplying key products such as artificial stone, industrial films and flooring to overseas markets, including both advanced markets in North America and Europe and emerging markets in Asia, such as India.

The company has been continuously participating in major global housing materials fairs across key overseas regions to showcase the quality of its products to local partners.

“Given the global macroeconomic uncertainties and domestic market shifts, expanding our international presence has become a key strategic priority,” an official at the company said. “We remain committed to serving our global customers with high-quality, localized products tailored to their specific needs.”