Juno Hair to open flagship salon in Ho Chi Minh City

Juno Hair's flagship store in Ho Chi Minh City, Vietnam / Courtesy of Juno Jair

Juno Hair, Korea’s leading premium hair salon brand, will open a flagship location Saturday in Ho Chi Minh City, marking the brand’s expansion into Southeast Asia’s premium hair market. The new salon is the company’s eighth overseas location and a key step in its Asian expansion strategy.

The Ho Chi Minh City location spans five levels, covering approximately 660 square meters, making it one of Juno Hair’s largest international outlets. The salon features 16 styling stations and integrates hair, makeup and head spa services in one premium space.

The salon combines Korea’s latest hair trends with an authentic Korean Head Spa program. Guests can enjoy multistep scalp care, deep cleansing, therapeutic massages and advanced hair styling and coloring services inspired by Korea’s trend-setting salon culture.

A hybrid team of 10 Korean and five Vietnamese designers will operate the salon. By blending the expertise of stylists from both countries, Juno Hair aims to meet rising local demand for premium hair and spa services, driven by Vietnam’s growing wellness culture and popularity of hair coloring trends.

Juno Hair also plans to launch a Juno Academy in Vietnam to provide structured beauty education and cultivate local talent. Graduates of the academy will have the opportunity to work at Juno Hair salons in Vietnam and Korea, creating a global talent circulation system for the brand.

“Opening in Ho Chi Minh City is more than adding a new branch; it is a milestone in our mission to share Korea’s advanced hair artistry and K-beauty culture worldwide,” said Alex Song, CEO of Juno Hair.

“Through our premium salons, education programs and global talent network, we aim to expand K-beauty’s presence across Asia and beyond.”

Juno Hair currently operates seven overseas salons in the Philippines, Japan and Thailand. The Ho Chi Minh City location will reinforce its position as a leading Asian brand for premium beauty and wellness services.