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PHOTO LG Electronics lights up Paris Baguette

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By Ko Dong-hwan
  • Published KST
Paris Baguette’s new global store campaign, jointly planned with LG Electronics, is showcased at Integrated Systems Europe 2026 in Barcelona, Spain, held from Feb. 3 to 6. The store, under the new label “K-Paba,” features LG Electronics’ business-to-business display solutions, including three-sided LED media towers and other digital signage tools, to promote key bakery products such as Jeju green barley bread, black bean castella and 'an-nyeong sand' cookies. SPC, the operator of the Korean bakery franchise, said K-Paba is the subsidiary’s new label for global markets. Paris Baguette currently operates 700 stores in 15 countries, including the United States, the United Kingdom, France, Canada and Singapore. Courtesy of SPC

Paris Baguette’s new global store campaign, jointly planned with LG Electronics, is showcased at Integrated Systems Europe 2026 in Barcelona, Spain, held from Feb. 3 to 6. The store, under the new label “K-Paba,” features LG Electronics’ business-to-business display solutions, including three-sided LED media towers and other digital signage tools, to promote key bakery products such as Jeju green barley bread, black bean castella and "an-nyeong sand" cookies. SPC, the operator of the Korean bakery franchise, said K-Paba is the subsidiary’s new label for global markets. Paris Baguette currently operates 700 stores in 15 countries, including the United States, the United Kingdom, France, Canada and Singapore. Courtesy of SPC