BYD Korea aims to sell 10,000 units in 2026 on expanded lineup

BYD Atto 3 SUV / Courtesy of BYD

BYD Korea, the Korean unit of Chinese electric vehicle (EV) maker BYD, said Tuesday it seeks to sell over 10,000 vehicles here this year, marking a 64 percent spike from its 2025 sales on expanded product lineup.

In its first year of operations in Korea in 2025, BYD Korea sold a total of 6,107 passenger vehicles, according to the company.

"While 2025 was a honeymoon period during which BYD worked closely with its dealer partners to lay the groundwork, this year will mark the first year of its full-fledged leap in Korea's passenger car market," it said in a press release.

BYD currently offers three models in Korea: the Atto 3 compact sport utility vehicle (SUV), the midsize Seal sedan and the midsize Sealion 7 SUV.

The Chinese automaker said it plans to add three more models to its lineup this year: a rear-wheel-drive version of the Seal, the Dolphin compact hatchback and a Dual Mode intelligent (DM-i) model equipped with BYD's plug-in hybrid electric vehicle (PHEV) technology.

To boost sales, BYD plans to expand its retail network to 35 showrooms and 26 after-sales service centers by the end of December.

In March last year, BYD became an official member of the Korea Automobile Importers & Distributors Association (KAIDA) as it seeks to strengthen its presence in Asia's fourth-largest economy.