Samsung ranks No. 2 in global smartphone market in 2025

Galaxy S25 smartphones are seen on display at an electronics store in southern Seoul in this Feb. 28, 2025 file photo. Yonhap

Samsung Electronics ranked second in the global smartphone market in 2025, industry data showed Tuesday, with its shipments rising 5 percent from a year earlier, driven by strong sales of its budget lineup.

The Korean tech giant accounted for a 19 percent share of the global smartphone market in 2025, up 1 percentage point from a year earlier, according to the data compiled by industry tracker Counterpoint Research.

U.S.-based Apple took the top spot with a 20 percent share in 2025, up 2 percentage points from the previous year.

Counterpoint Research said Samsung's global smartphone shipments rose 5 percent in 2025 from a year earlier, without providing detailed figures, citing strong sales of the budget Galaxy A models.

The researcher noted the premium Galaxy Fold 7 and the flagship Galaxy S25 also outperformed their predecessors.

China's Xiaomi ranked third with an 18 percent share, while Vivo Mobile Communication and OPPO Electronics each accounted for 8 percent, the researcher said.

In 2026, Counterpoint Research said Samsung Electronics and Apple are expected to maintain stable sales, as their robust supply chains can offset concerns over the global chip shortage and rising production costs.