
British American Tobacco (BAT) celebrated the conclusion of the 2025 Formula 1 season with the McLaren Formula 1 Team at the Abu Dhabi Grand Prix, marking the end of the season as McLaren’s Official Principal Partner and celebrating the team’s outstanding performance throughout the year. Courtesy of BAT
British American Tobacco (BAT) celebrated the conclusion of the 2025 Formula 1 season with the McLaren Formula 1 Team at the Abu Dhabi Grand Prix, marking the end of the season as McLaren’s Official Principal Partner and celebrating the team’s outstanding performance throughout the year.
Since the partnership began in 2019, BAT and McLaren have advanced their shared vision of “A Better Tomorrow,” built on the core values of innovation, transformation and sustainability. Through this ongoing partnership, the two sides are sharing their respective strengths and visions, showcasing various innovations that enhance their brand presence both on and off the track.
In October, McLaren secured the 2025 World Constructors’ Championship, its 10th overall, after confirming the win ahead of the final races. Notably, securing the championship with six rounds remaining marked a historic achievement — McLaren’s first back-to-back Constructors’ titles since the 1990 and 1991 seasons.
The team’s significant technical advancements with the innovative MCL39, the consistent performances and maturity of its two drivers, and a resilient team culture collectively demonstrated the values of innovation and transformation that BAT and McLaren have championed throughout their partnership.
Maintaining consistent performance and strong strategy throughout the season, McLaren concluded the year with an impressive finale at the Abu Dhabi Grand Prix, with Lando Norris clinching the 2025 World Drivers’ Championship.
BAT continues to accelerate its transformation by expanding its New Category portfolio, led by glo (heated product), Vuse (vapor) and Velo (nicotine pouches). These innovative brands are designed to provide adult consumers with better choices and satisfaction as BAT progresses toward building A Better Tomorrow.