Nongshim hosts Bae Hong Dong winter noodle challenge

Nongshim's Bae Hong Dong noodle / Courtesy of Nongshim

Nongshim has launched a special winter promotion event for its popular Bae Hong Dong cold spicy noodle products, encouraging consumers to challenge the upcoming shivery winter season by slurping the summertime favorite.

The company said on Sunday it has repackaged the Bae Hong Dong lineup’s three different flavors with a seasonal snowy design and launched a raffle event for consumers. Personally invented ideas on cold recipes for the product can be submitted to Nongshim’s social media channels through photos or video clips and will be shortlisted for prizes.

Winners can win perks to beat the winter season, such as a roundtrip ticket to a sunshine region in Melbourne, Australia, or a stay at a premium hotel with a hot spring.

A Nongshim official said the company will “make Bae Hong Dong popular throughout all seasons by promoting it not just in summer but also in winter.”