Will Tving-Disney+ partnership challenge Netflix’s dominance?

A poster for Tving, Wavve annd Disney+ bundle membership / Courtesy of Tving

The homegrown streaming platform Tving is taking the local streaming service landscape in a bold new direction, partnering with global entertainment giant Disney+ to launch an unprecedented triple-streaming bundle subscription.

Tving announced on Tuesday that it will be rolling out a new integrated subscription product, called 3 PACK, which will allow users to access Tving, Disney+ and Wavve with a single membership.

This marks Korea’s first tri-platform streaming service bundle, offering both global and local content at up to 37 percent lower than individual subscriptions. Access to all platforms is priced at 21,500 won per month ($14.70) and Tving-Disney+ access at 18,000 won per month.

The partnership underscores the local streaming service’s strategy to deliver more value while redefining user experience in a crowded market long dominated by Netflix, further driving user growth from its ongoing merger with Wavve.

“We’re thrilled to introduce a reasonably priced service that combines the power of K-content from Tving and Wavve with Disney’s premium lineup,” Tving CEO Choi Ju-hui said in a press release. “We’ll continue to take bold and innovative steps to deliver even greater joy and inspiration to our users.”

Earlier this month, the platform introduced the Tving Collection on Japan’s Disney+, marking the start of a full-fledged push to bring K-content to global audiences. Both companies have signaled plans for continued close cooperation in each region.

“As Disney+ marks its fourth anniversary in Korea, this partnership not only launches an innovative new product but also strengthens our bridge between the creative power of local content and global audiences. We expect this to be a real ‘game changer’ in the Korean streaming market,” said Kim So-yeon, managing director of the Walt Disney Company Korea.