APR showcases Medicube’s beauty technology at Manhattan pop-up

APR's Medicube pop-up store in Manhattan, N.Y., is crowded with visitors during its operation from Oct. 24 to Nov. 2. Courtesy of APR

APR, a leading beauty and skincare device company, has drawn attention with its latest pop-up store in Manhattan, cementing its market presence in the global hot spot.

The company said on Thursday that the pop-up, held from Oct. 24 to Nov. 2, showcased its key product lineup under its signature brand, Medicube, including skincare device AGE-R Booster Pro and cosmetic products.

The company said some 12,000 people visited the store, including American model and TV personality Kendall Jenner.

At the store, visitors could experience the brand by playing an arcade game developed for consumers to better understand different functions of the company’s beauty devices. For example, the game promoted AGE-R Booster Pro’s four main skin-rejuvenating functions by presenting their technological theories and effects.

The pop-up store, named Glow Mode On, consisted of the arcade zone, exhibition zone and testing zone. The company said the store drew positive reactions from visitors by showcasing Medicube’s currently rising global popularity and providing engaging product experiences.

Alongside the pop-up, APR ran a video advertisement throughout New York City. Featuring the catchphrase “Glow Out Loud,” the video clip was displayed on five giant screens in Times Square and across 500 locations throughout the subway network.

“These pop-up and ad campaigns are beyond promoting our brand and products. They were strategic initiatives to raise our presence and highlight K-beauty in the United States market and worldwide,” an APR official said.

The pop-up and large-scale ads coincide with the U.S. holiday shopping season, as Black Friday later this month and Christmas next month are expected to boost sales across consumer markets in the country.