APR beauty device gives APEC guests glow up

APR’s Medicube AGE-R Booster Pro Irworobongdo Edition, presented to the spouses of APEC leaders / Courtesy of APR

Major cosmetic and beauty tech company APR presented its specially designed beauty devices to guests of the Asia-Pacific Economic Cooperation (APEC) meetings last week, showcasing its technological edge amid the global K-beauty boom.

The company said on Monday that the spouses of 21 leaders who attended the Economic Leaders’ Meeting from Friday to Saturday received the Medicube AGE-R Booster Pro Irworobongdo Edition. APR was an official APEC sponsor.

The Booster Pro is one of APR’s most popular beauty devices, combining six skin care effects including brightening, improved skin firmness, volume enhancement and pore care.

The device features a design created in collaboration with the National Museum of Korea, highlighting the traditional beauty of Korea’s heritage and using designs from the museum's artifacts to modern skincare technology.

The device is decorated with designs based on irworobongdo, a Korean folding screen landscape painting style depicting the sun, moon and five mountain peaks. The images symbolize royalty and wishes for a peaceful future.

The image is also reproduced on the packaging, creating the effect of a miniature folding screen.

The device’s LCD screen is decorated with the famed "smiling" roof end tile on display at Gyeongju National Museum, a symbol of the city’s Silla history and one of Korea’s best-known cultural treasures.

The head cap design was inspired by jokduri, a Korean bridal coronet, and daenggi, a traditional hair ribbon. Each gift set also included a mother-of-pearl hand mirror with a tiger design from the National Museum's official gift collection.

“This special edition of the Booster Pro is more than a simple souvenir. It will promote Korea’s cultural richness and K-beauty’s growing market influence to the world,” a company official said.