Hanjin Group celebrates 80th anniversary, unveils new corporate identity

Hanjin Group Chairman Cho Won-tae speaks during the firm's 80th anniversary event in Seoul, Thursday. Yonhap

Hanjin Group's new corporate logo / Courtesy of Hanjin Group

Hanjin Group has pledged to evolve into a complete mobility firm covering aerospace, defense solutions, e-commerce and logistics, as part of its new long-term corporate vision, the company said Tuesday celebrating its 80th anniversary.

The group operates diverse affiliates in industries such as aviation, logistics and hotels. Under the latest 2045 vision, the company also promised to create more value by converging the business areas and generating synergy.

“Hanjin Group takes great pride in having grown alongside Korea’s progress,” Hanjin Group Chairman Cho Won-tae said during the anniversary event.

“We will continue to play our part in expanding the nation’s presence beyond the Korean Peninsula. Building on the shared heritage of our affiliates, we aim to strengthen our position as a world-leading integrated logistics company, one that continues to be trusted and loved for the next 100 years and beyond.”

Hanjin Group achieved 31 trillion won ($21.5 billion) in sales and an operating profit of 2.5 trillion won, powered by solid earnings performance from its core aviation affiliate, Korean Air. Hanjin Group operates 42 affiliates and employs more than 40,000 workers here and abroad.

Marking the anniversary, the group also unveiled its new corporate identity symbolizing its heritage and renewal. The new logo features the group’s iconic “H” mark. The redesigned H preserves the group’s legacy while embracing a forward-looking global identity, according to the company.

Rendered in a single, fluid shape and the group’s signature blue, the new logo focuses on conveying simplicity, dynamism and openness — a reflection of Hanjin’s progressive spirit and global ambition.

Cho Hyun-min, president and chief marketing officer at Hanjin Logistics, speaks during a media event to celebrate the group's 80th anniversary in Seoul, Thursday. Yonhap

The soft upward curve of the H represents growth and agility. The open circular form also symbolizes inclusivity and collaboration, the company said.

“Hanjin Group will continue to inherit and evolve this philosophy of serving the nation through transportation to grow as a globally trusted and beloved company,” said Cho Hyun-min, president and chief marketing officer at Hanjin Logistics, as well as the youngest sister of the group chairman.

The group also shared its seven strategic pillars for its sustainable global business growth. They include artificial intelligence (AI)-powered logistics technology innovation and aviation-logistics synergy.

Leveraging Korean Air’s expertise in defense and space launch technologies, Hanjin Group also identified sustainable space logistics as one of its major pillars for growth.

For sustainable corporate growth, the company has decided to expand investment to educate and cultivate its logistics workforce. Hanjin Group will also enhance its environmental, social and corporate governance (ESG) management by expanding its social contributions and creating more shared value, it said.

When asked about Korean Air’s integration with Asiana Airlines, the younger Cho said the group will place its strategic focus on expanding the integrated carrier’s global network.

“Above all, safety should stand at the top for the converged airline,” she said. “Korean Air will contribute more to the local economy, improve customers’ interest and pursue co-prosperity with its partner firms even after the integration with Asiana Airlines.”

In March, the chairman of the group also shared a similar strategy for Korean Air, saying that the airline will seek quality-driven growth, rather than pursuing quantitative sales-wise growth.