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AIA Korea concludes children’s football program with Tottenham coaches

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By Lee Kyung-min
  • Published KST
  • Updated KST
Tottenham Hotspur’s Global Football Development coaches watch and discuss as children practice their football skills in Seongdong, Seoul, Sept.6. Courtesy of AIA Korea

Tottenham Hotspur’s Global Football Development coaches watch and discuss as children practice their football skills in Seongdong, Seoul, Sept.6. Courtesy of AIA Korea

AIA Korea has concluded the AIA-Spurs Children’s Health Football Program in collaboration with Tottenham Hotspur’s Global Football Development coaches, the life insurer said Monday.

Now in its third year, this year’s four-day program, which began last Thursday, attracted more than 720 children of AIA customers as well as the firm’s master planners, partners and staff.

The program provided a comprehensive football experience, with general sessions for beginners and advanced training for young footballers already in clubs.

Participants received professional coaching in fitness, core skills, teamwork and sportsmanship.

Each child was given a certificate of completion and a commemorative photo.

In this year’s program, around 20 children earned the opportunity to join the AIA-Spurs Elite Football Camp based on their talent and potential.

The camp will be held in December at the Maraleina Sports Resort in Koh Samui, Thailand, and will provide a weeklong world-class football development experience under Tottenham Hotspur coaches.

The initiative is part of AIA Korea’s “AIA-Only Experience” portfolio, designed to promote healthier, longer and better lives by offering children and families opportunities that go beyond traditional insurance, focusing on health, growth and unique life experiences.

Hwang Ji-ye, chief marketing officer of AIA Korea, said the firm is deeply committed to helping children discover their full potential by supporting their happiness and well-being.

“Through our long-standing partnership with Tottenham Hotspur, we are proud to offer experiences where children can learn directly from Tottenham Hotspur coaches while experiencing the joy of football,” Hwang said.

“The program represents how our growth drive comes to life in a way that inspires the next generation.”

Earlier this year, AIA Korea also hosted the “Play Together, Give Together” charity event with Spurs players and children, raising 100 million won ($71,900) to support underprivileged children.

These initiatives highlight AIA Korea’s continued commitment to community well-being and social contribution.