Samsung Electronics tops Indian TV market in H1: data

Models promote Samsung Electronics's TVs in this undated photo. Courtesy of Samsung Electronics

Samsung Electronics ranked first in the Indian TV market in the first half of 2025, data showed Sunday, backed by robust sales of large-sized premium models.

The Korean tech giant accounted for 23.8 percent of the market during the January-June period, maintaining the top spot since 2017, according to data compiled by global market research firm Omdia.

LG Electronics, Samsung's smaller Korean rival, ranked second with a 16.5 percent share, followed by China's Xiaomi with 7.9 percent.

Industry watchers said Samsung was able to sustain strong sales in India with its cutting-edge large-screen models, including Neo QLED and OLED TVs.

Educational content offered through Samsung's smart TV platform, along with global entertainment titles, including programs from Korea, also helped the company maintain its leading spot, they added.

The combined sales of TVs in India were estimated at 11.29 million units in 2024.