Hyundai Steel wins Red Dot award for website design

Hyundai Steel's revamped mobile website / Courtesy of Hyundai Steel

Hyundai Steel has earned the Red Dot Design Award for improving user accessibility to its newly revamped official website, the steelmaker said Wednesday.

The company was recognized for effectively presenting the gravity and professionalism of the steel industry with the redesigned online communication channel, the firm said.

The Red Dot Design Award is one of the world’s most prestigious design competitions with a history of some 70 years. Each year, it recognizes outstanding works in three categories: product design, design concept and brand and communication design.

Hyundai Steel won the award in the brand and communication design category. The company was lauded for enhancing both engagement and accessibility of the website in a more user-friendly manner.

The new site was developed under the concept of “Heavy Steel, Light Experience.” The company showcased its decades-long history, innovations and future vision in a more intuitive interface.

Hyundai Steel used 3D graphics and vibrant color to improve user experiences, so visitors have easier access to its corporate information simply by visiting the website. The new website is also designed to create a seamless experience from product discovery to consultation and inquiry, so its clients get a clearer and faster understanding of its product lineups, Hyundai Steel said.

“We will continue to strengthen communication with customers through various online channels and actively work to enhance our brand image,” an official from Hyundai Steel said.

Aside from the website, Hyundai Steel also shares its corporate news and technological developments through other various online communication platforms, such as its newsroom, Moment, along with YouTube and Instagram.

One video posted on its Instagram page — the Soda Pop Challenge — has so far surpassed 1.2 million views. It shares stories on the reopening of a promotional room at the firm’s steel mill in Dangjin, South Chungcheong Province.