GKL releases new company emblem to mark 20th anniversary

GKL's new promotional emblem / Courtesy of Grand Korea Leisure

Grand Korea Leisure (GKL) has released the company’s new emblem to mark its 20th anniversary. GKL is the public operator of the country’s largest foreigner-only casino, Seven Luck, under the Ministry of Culture, Sports and Tourism.

The company said Monday that the new emblem symbolizes GKL’s ambition for growth under three pillars: Leap, Stack and Energy.

‘Leap’ is represented in GKL’s logo by its commitment to the future while ‘Stack’ is implied in the number 20, which reflects its accumulated experience and sustainability. ‘Energy’ is expressed by the color blue, with its bright and positive vibe — the image GKL aims to deliver.

In June, a total of 1,747 citizens and 621 company workers participated in choosing the company’s emblem.

GKL added it will use the emblem in future promotional operations as well as official documents and ad flyers.