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BMW M stays on top in Korea’s performance car market

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By Nam Hyun-woo
  • Published KST
  • Updated KST
BMW M vehicles perform a showrun during BMW M FEST 2025 in Incheon, May 31. Courtesy of BMW Korea

BMW M vehicles perform a showrun during BMW M FEST 2025 in Incheon, May 31. Courtesy of BMW Korea

BMW Korea is maintaining its top position in the country’s high-performance car market, selling nearly 2,700 BMW M vehicles in the first half of this year, outpacing rivals.

According to BMW Korea, it delivered 2,668 BMW M vehicles from January to June this year, up 20 percent from a year earlier. The growth was driven by a balanced performance across a wide range of M models rather than concentrated on a single model.

The importer attributed the stable sales to BMW Group’s “power of choice” strategy, which offers a broad range of selections to customers seeking driving performance and a premium lifestyle at the same time.

BMW Korea currently offers a total of 34 high-performance models ranging from sedans to SUVs and compacts to large vehicles. It also includes internal combustion engines, plug-in hybrids and full electric vehicles.

In the first half of the year, the top selling models in the M high-performance segment were the M2 with 170 units, the XM with 157 and the M5 with 137. In the M performance segment, the M340i led with 271 units, followed closely by the M850i with 270 and the X7 M60i with 176.

In the latter half of the year, BMW Korea will roll out the full-electric iX M70 sport utility vehicle and the M5 Touring station wagon to strengthen its customer appeal.

Along with its extensive high-performance lineup, BMW Korea’s efforts to offer a distinctive brand experience also contributed to its strong sales.

In May, the company hosted the BMW M FEST 2025, an event designed to let visitors experience the heritage and spirit of the M brand firsthand. The festival attracted more than 5,500 participants and featured more than 30 high-performance models on display and available for test drives, delivering the thrill of driving to a wide audience.

“Based on its deep commitment to the Korean market, BMW Korea plans to strengthen customer brand loyalty and solidify its leadership in the premium high-performance car segment,” a BMW Korea official said.