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Han Sung Motor hosts ‘culture voyage’ event with actress Lim Ji-yeon

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By Lee Min-hyung
  • Published KST
Actress Lim Ji-yeon poses with a Mercedes-Maybach S 580 luxury vehicle at Han Sung Motor’s Cheongdam showroom in Seoul, Monday. She was named the first brand ambassador for the dealership’s Culture Voyage program. Courtesy of Han Sung Motor.

Actress Lim Ji-yeon poses with a Mercedes-Maybach S 580 luxury vehicle at Han Sung Motor’s Cheongdam showroom in Seoul, Monday. She was named the first brand ambassador for the dealership’s Culture Voyage program. Courtesy of Han Sung Motor.

Han Sung Motor, the official dealership for Mercedes-Benz, held its customer appreciation event — Culture Voyage — with actress Lim Ji-yeon, who was invited as the program’s inaugural ambassador, the company said Monday.

The event marked the launch of a series of cultural programs designed to connect influential figures from the fields of culture, arts and sports with Han Sung Motor’s valued customers, the company said. The dealership organized the program in commemoration of its 40th anniversary.

Lim received a Mercedes-Maybach S 580 luxury sedan as the first ambassador for the program. The dealership also invited a group of guests — primarily VIP customers — to its showroom in Seoul.

Culture Voyage is a premium invitation-only program that allows customers to engage with leading figures in culture, arts and sports. The program aims to deepen customer engagement and enrich the brand experience through meaningful cultural connections with iconic stars, according to Han Sung Motor.

“It is a true honor to take part in Han Sung Motor’s 40th anniversary as the first ambassador of this meaningful program,” Lim said. “I am thrilled to connect with customers as part of this meaningful journey, and look forward to sharing the sincerity and trust of Han Sung Motor to as many customers as possible.”

The event took place at Han Sung Motor’s Cheongdam showroom, which is tailored specifically for the Mercedes-Maybach luxury brand. The space is designed to embody elegance and display the philosophy of the brand, offering guests a private and immersive environment to experience its core values, the company said.

“This program was developed as a token of our appreciation to customers in celebration of our 40th anniversary,” Han Sung Motor CEO Marco Kim said.

“It reflects our ongoing commitment to offering premium experiences that resonate with the lifestyles of our customers. We will continue to deliver more value through a diverse range of high-end initiatives.”