POSCO E&C showcases vision for landmark Otier Yongsan high-end apartments

Seen above is an architectural model of POSCO E&C’s Otier Yongsan, a high-end apartment complex in Seoul. Courtesy of POSCO E&C

POSCO E&C has opened a promotional hall for its “Otier Yongsan” high-end apartments in a bid to secure the construction contract for the central commercial area of Seoul, the company said Tuesday.

The POSCO affiliate said the project will become a global landmark in Seoul’s Yongsan district.

The promotional space immerses visitors from the moment they enter, with a signature scent and music designed specifically for the Otier Yongsan experience, according to the POSCO affiliate.

One of the main features of the luxury apartments is the exterior design, created in collaboration with renowned Dutch architect Ben van Berkel of UNStudio, who also serves as Seoul’s chief urban architect.

Otier Yongsan blends natural aesthetics with modern urban elements, the company said. Twin sky bridges designed to enhance scenic views are also showcased at the promotional hall.

Visitors can also experience the apartments' future river views through artificial intelligence (AI)-powered simulations.

Inside the promotional hall, they can also view mock-ups of residential interiors and luxurious finishing materials. The interior design concept was crafted by renowned Korean designer Teo Yang — the first Korean to be named among the world’s top 100 designers by Architectural Digest.

The living room features lighting by Danish luxury brand Verpan, which the company believes will add a refined Scandinavian touch. Premium windows by Schüco, introduced for the first time in Korea’s urban redevelopment sector, offer wide, unobstructed views.

The promotional hall will be open daily until June 21. Visiting hours are from 10 a.m. to 8 p.m., with reservations available via QR code, according to POSCO E&C.

"Otier Yongsan will set a new standard for the nation's high-end housing market," its official said. "We will team up with 11 global masters in architecture and design for the construction of the luxury apartments."