Park Dae-jun to drive Coupang’s AI expansion as sole CEO

Coupang CEO Park Dae-jun / Courtesy of Coupang

Coupang has announced that co-CEO Park Dae-jun will assume full control of the company’s management, signaling a shift away from its previous dual-CEO structure. Former co-CEO Kang Han-seung will step down to focus on advancing Coupang’s AI initiatives and global expansion efforts.

Park joined the e-commerce giant in 2012 as director of policy and became vice president of policy in 2019. Since 2020, he has led the new business division, spearheading the nationwide expansion of Coupang’s Rocket Delivery one-day delivery service through AI-driven logistics innovations.

He has also played a key role in developing the company’s new businesses and strengthening regional infrastructure, contributing to creating jobs.

Park has also worked closely with regional governments and agencies to launch projects to help local businesses and farmers utilize digital platforms for sales. He also led the company’s new services, Coupang Eats and Coupang Play, to success, enhancing customer experience and achieving its sustainable growth.

Under his sole leadership, the company aims to accelerate implementing AI-powered logistics nationwide while strengthening support for small businesses.

Kang, who previously co-led Coupang’s overall operations with Park, will now focus on business development in North America and supporting the company’s broader overseas expansion efforts.

Building on its success in Korea, Coupang has been accelerating its global expansion — launching its Rocket Delivery service in Taiwan and acquiring luxury e-commerce platform Farfetch, underscoring its commitment to international growth.