Olive Young to promote K-beauty at PGA’s Byron Nelson tournament

Olive Young Zone inside the House of CJ at the CJ Cup Byron Nelson in Texas / Courtesy of CJ Olive Young

CJ Olive Young, Korea’s largest beauty and health care product retailer, said Thursday it will participate as a booth sponsor at the CJ Cup Byron Nelson golf tournament, which runs until Sunday at TPC Craig Ranch in Texas.

Visitors to the tournament will have access to the fan village between Wednesday and Sunday, where Olive Young will host engaging beauty experiences for U.S. consumers.

Olive Young said it will introduce its popular private label brands including BIOHEAL BOH, BRINGGREEN, and colorgram at the dedicated Olive Young Zone. The featured products are bestsellers currently available on Olive Young Global, highlighting the brand’s growing presence in the North American market.

In addition to products, Olive Young will offer an interactive giveaway event for booth visitors. Guests who sign up for the Olive Young Global app and share their photo booth experience on-site will receive a special beauty gift.

The Olive Young Global app and website operate across more than 150 countries, offering over 10,000 products for 2.4 million users.

The CJ Cup Byron Nelson has been offering Korean culture experiences for visitors. This year, CJ Group opened the House of CJ for the tournament’s gallery, showcasing Korean foods, golf and beauty products.

Olive Young said its participation in the tournament shows its efforts to introduce the best of K-beauty to global audiences and engage U.S. consumers through immersive lifestyle experiences.