Lotte to showcase value chain for eco-friendly energy at Seoul Mobility Show

Lotte Group's booth to be set up at the 2025 Seoul Mobility Show / Courtesy of Lotte Group

Lotte Group will attend Korea’s largest mobility exhibition for the first time to showcase its eco-friendly energy value chain identified as the firm’s next major growth engine, the company said Tuesday.

Lotte is best known for its retail expertise, but the firm’s chemical and energy affiliates will introduce a blueprint for the group-wide mobility business by joining the upcoming Seoul Mobility Show running for 11 days starting Thursday in Goyang, Gyeonggi Province.

The participating Lotte affiliates include Lotte Chemical, Lotte Energy Materials and Lotte Infracell. They will display details on the group's mobility vision featuring eco-friendly energy, autonomous driving and electric vehicle (EV) chargers.

The group is scheduled to set up booths under the theme of L.Mobility Panorama, so visitors can have a clear understanding of its future-oriented mobility value chain, the company said.

The exhibition halls for Lotte consist of three sub-concepts: mobility technology, self-driving and hydrogen value chain.

Lotte Innovate's autonomous driving shuttle bus / Courtesy of Lotte Group

At the mobility zone, the company plans to promote its battery materials business and EVSIS EV charging infrastructure. Lotte will also help visitors experience delivery robots and get a glimpse of next-generation mobility.

The hydrogen value chain zone introduces the process of hydrogen producing electric energy. The hydrogen business is one of Lotte Group’s core business areas, so the group will showcase every process of the value chain by using images and videos.

Lotte Innovate, an IT service arm of the group, will provide an autonomous driving shuttle bus service for visitors, offering a round-trip connection between the first and second exhibition halls of KINTEX.

“We have decided to participate in the upcoming mobility fair for the first time in history to introduce our mobility business — one of the group’s next major growth engines,” an official from the company said. “Our eco-friendly energy business, such as battery materials, EV charging and hydrogen energy, is particularly expected to draw the spotlight from visitors.”