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Dunkin' launches premium brand Wonders

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By Ko Dong-hwan
  • Published KST
  • Updated KST
Donuts are displayed inside the new Dunkin' Wonders store in Seoul's Gangnam District, Tuesday. Specializing in premium donuts and pastries, the project brand under Dunkin' is operated by SPC Group subsidiary BR Korea. For Dunkin' Wonders, SPC has restructured BR Korea's supply chain and manufacturing infrastructure and diversified its menu. Dunkin' Wonders benchmarks popular donuts overseas, like cake donuts in California, and has upgraded deep-frying and other cooking methods to introduce the Wonders lineup with donuts that are bigger, more filling and easier to digest than its predecessor brand's products. SPC plans to expand the Wonders concept to existing Dunkin' shops in Gangnam and Busan in November and nationwide later on. Courtesy of SPC

Donuts are displayed inside the new Dunkin' Wonders store in Seoul's Gangnam District, Tuesday. Specializing in premium donuts and pastries, the project brand under Dunkin' is operated by SPC Group subsidiary BR Korea. For Dunkin' Wonders, SPC has restructured BR Korea's supply chain and manufacturing infrastructure and diversified its menu. Dunkin' Wonders benchmarks popular donuts overseas, like cake donuts in California, and has upgraded deep-frying and other cooking methods to introduce the Wonders lineup with donuts that are bigger, more filling and easier to digest than its predecessor brand's products. SPC plans to expand the Wonders concept to existing Dunkin' shops in Gangnam and Busan in November and nationwide later on. Courtesy of SPC