Winning hearts key to Renault salesman's success
Renault Korea Superior Won Do-hee poses after winning an award from the automaker at its sales branch in western Seoul, Thursday. He became the first salesman who has sold more than 4,000 vehicles at the company. Courtesy of Renault Korea
There is a secret to the success of Renault Korea’s top-ranked salesman: Live each day to the fullest for customers.
“I just focused on winning the hearts of my customers for the past 25 years,” Renault Korea Superior Won Do-hee said. “I have always thought of ways to satisfy my customers, and my daily routine was filled with this thought. They have kept contacting me to sell them vehicles for family members. If not, they recommend me to their friends or colleagues.”
Won is a legendary sales figure within the auto industry. He joined the automaker’s predecessor, Renault Samsung Motors back in 1998. In 2004, he set a sales record of 1,000 vehicle sales for the first time among the firm’s salespeople and was promoted to a master position. It has only taken five years for him to double the figure, thereby winning Renault Korea’s first superior title here.
As of the end of October, his accumulated sales topped 4,000. This translates to annual sales of 174 vehicles on average for the past 23 years since Renault Korea was established in September 2000.
“I even sold 11 cars to one family, and I have a number of such 'royal' customers,” he said. “But it will be tougher for me to extend the sales report at this fast pace, as the sales paradigm is being reshaped rapidly into online sales.”
Recognized for his dedication to customers, Renault Korea CEO Stephane Deblaise visited Won's sales branch in western Seoul.
“We highly appreciate Superior Won for placing his name on the history of Renault Korea,” he said. “We expect him to keep up the good work with our new mid-sized hybrid SUV model, which will soon be launched.”
Renault Korea grants the title "Superior" to a salesperson who has accumulated sales of 2,000 and offers incentives accordingly.
Won’s achievement is outstanding, considering the ever-growing domination of the two Korean automakers Hyundai Motor and Kia in the local market. According to data, the two automakers have a combined market share of more than 76 percent as of September here.