Renault Korea launches R: Xperience with customers in mind

Stephane Deblaise, CEO of Renault Korea speaks of the newly released models during a press conference held at the Seoul Press Center, Thursday.

By Kim Hyun-bin

Renault Korea is set to unveil the second update of its integrated customer experience program Renault Experience (R: Xperience), titled Value Up, starting September.

Renault Experience aims to enhance customer satisfaction through continuous updates in products, technology and customer service while providing test drives and on/offline product experience opportunities.

"Renault Experience is a journey with our customers towards achieving higher customer satisfaction,” Stephane Deblaise, CEO of Renault Korea said during a press conference held at the Seoul Press Center, Thursday. “Through products, connectivity, services and all touchpoints where Renault Korea meets customers, we present Renault Korea's unique value to our customers, accompanied by a newly established professional sales and marketing organization.”

With this Renault Experience update, Renault Korea plans to enhance the product appeal and price competitiveness of major models such as XM3 and QM6 through the Value Up theme.

Renault vehicles displayed during the Renault City Roadshow held at the Seoul Press Center in Seoul, Thursday. Courtesy of Renault Korea

The coupe-style SUV XM3 will be upgraded to the 2024 model, featuring a new E-TECH design package. Additionally, a new Inspire trim will be introduced to the XM3 lineup, offering rich convenience features based on high cost-effectiveness for the 1.6 GTe model, which accounts for the highest sales volume. The 2024 XM3 will also feature enhanced design details and new advanced features like a 360-degree around-view monitor.

The Value Up experience encompasses connectivity, customer service and the digital realm. Connectivity services that allow checking the vehicle's status and location, as well as performing vehicle opening/closing and remote start via smartphones, will be expanded to smartwatches.

The in-car payment service allows customers to order and pay for products like food and beverages within the vehicle. Furthermore, Renault plans to launch new customer services aimed at delivering customer satisfaction beyond being ranked first in after-sales satisfaction for seven consecutive years, and a new web 3.0 campaign for expanding digital mobility experiences.

In line with this, Renault Korea will provide customers with the opportunity to directly experience the enhanced products and services through the Renault City Roadshow, scheduled to be held in 5 cities nationwide through Oct. 9.

Visitors to the Renault City Roadshow during this period can participate in various programs, including test drives of all Renault Korea models, experiencing the newly introduced smartwatch app and receiving purchase consultations.