Samsung runs outdoor ads for upcoming Galaxy Unpacked event

Digital signage on a building promotes Samsung Electronics' Galaxy Unpacked event countdown at COEX in Seoul, Saturday. Courtesy of Samsung Electronics

By Kim Jae-heun

Samsung Electronics has started outdoor advertising at major landmarks around the world ahead of Galaxy Unpacked 2023: Join the flip side, the company said Tuesday.

The company, Saturday, began a digital countdown ad for the event at landmarks such as COEX in Seoul, Time Square in New York, Piccadilly Circus in London, Taikoo Li in Cheongdu, Duomo square in Milan and Callao Square in Madrid.

The advertisement contains a message that the new Galaxy foldable product opens up infinite possibilities for people's best lives. The name of the event “Join the flip side” invites consumers to a different perspective on things.

Samsung is expected to introduce its new smartphones Z Flip5 and Galaxy Z Fold 5 series in Seoul, on July 26 at 8:00 p.m.

“The Unpacked event for new Galaxy products will be held in Seoul for the first time, where tradition and future coexist. Seoul leads global trends as well as innovation. We plan to make every effort to provide a special experience to all in attendance,” Samsung said.