Kumho Tire signs sponsorship deal with AC Milan

Kumho Tire CEO Jung Il-taik, right, poses with AC Milan CEO Giorgio Furlani after signing a sponsorship agreement to become an official premium tire partner for the Italian football club in Milan, June 8. Courtesy of Kumho Tire

By Kim Jae-heun

Kumho Tire has signed a sponsorship agreement with Italy's AC Milan to become the official tire partner for five seasons from 2023/2024 to 2027/2028, the company said Friday.

The tire maker will conduct various branding and advertisement campaigns in the football club's facilities, websites and social media, thereby exposing the brand to football fans around the world in five languages during AC Milan's home games.

“We are very pleased to form a premium partnership with AC Milan, a world-renowned football club that boasts a huge international fan base,” the CEO of Kumho Tire Jung Il-taik said. “We will use this partnership to enhance our brand recognition globally and initiate a range of activities to position ourselves as a premium brand.”

The tire company also secured the right to operate joint events and promotional activities with the Italian soccer club and communicate directly with its global fans.

“We are delighted to welcome Kumho Tire to our family of Premium Partners and to start together a brand-new journey. Thanks to our common set of values and our common vision, our partnership will inspire us both to further push boundaries and keep innovating,” CEO of AC Milan Giorgio Furlani said.

"Starting a journey alongside a partner like Kumho makes us proud and testifies to the global influence and relevance of our brand, with over 500 million fans worldwide," AC Milan's Chief Revenue Officer Casper Stylsvig said. "We are confident that this new path will lead us to achieve together all the goals we have set ourselves."

Meanwhile, Kumho Tire has official global partnerships with Tottenham Hotspur in the United Kingdom, Bayer 04 Leverkusen in Germany, and FK Mladavoleslav in the Czech Republic.