Bhc opens second Super Duper near Hongik University

Super Duper's new branch near Hongik University / Courtesy of bhc

By Kim Jae-heun

Bhc has opened its second Super Duper hamburger restaurant near Hongik University in western Seoul, where many young people hang out, the company said Wednesday.

Im Geum-ok, bhc Group CEO

The American hamburger franchise's new branch has a total of 43 seats, like its very first restaurant in Gangnam, southern Seoul. The exterior design of the new restaurant adopts warm orange lighting to illuminate the entrance.

The restaurant's interior design gives visitors a sense of relaxation by using wood and orange ceilings and walls. The service zone and the dining zone are separated in the restaurant in consideration of visitors' comfort.

The new hamburger restaurant offers a menu consisting of its newly launched Cordon Bleu Burger and Super Duper Burger set as well as the brand's signature item Super Single Burger and more.

“Thanks to our successful launch of the first Super Duper restaurant in Gangnam, we opened a new restaurant near Hongik University where many youngsters and foreign tourists visit,” a bhc official said. “With Super Duper's unique juicy taste of its hamburgers and sophisticated restaurant design, we hope to make the new branch a cultural space that captures the value of superfood, which combines burger and dining service.”

Bhc is also promoting various marketing events to strengthen its communication with young consumers while working to attract them to the new Super Duper restaurant.

Popular celebrities attended the restaurant opening on Wednesday where they met their fans and held a surprise autograph signing event. Fifty of the participants were provided with a 10,000 won Super Duper voucher.

Popular comedian Hwang Je-sung will also hold a fan signing event on Saturday at Super Duper's Hongdae branch and bhc will give out 10,000 won dining vouchers to 100 participants.