LG promotes Expo bid at global landmarks

LG screens a video publicizing Busan's bid to host World Expo 2030 on its large electronic display at Gimpo International Airport. Courtesy of LG Group

By Sah Dong-seok

LG has been carrying out promotional activities to help support the hosting of the World Expo in Busan at global landmarks, in airports across the world and at major domestic hotspots.

Since June last year, LG has been screening videos supporting Busan's hosting of World Expo 2030 through large electronic displays at Times Square in New York and Piccadilly Circus in London ― both, well-known international tourist attractions.

Since September of last year, World Expo 2030 in Busan's promotional video has been shown on digital signage at Chopin International Airport in Warsaw, the capital of Poland, and on large electric boards outside Warsaw Central Station. Warsaw Central Station is Poland's most bustling area crowded with locals and tourists.

A large electronic board promotes World Expo 2030 in Busan at Piccadilly Circus in London / Courtesy of LG Group

In Korea, since July last year, LG has been screening publicity videos on large electronic displays located in Gwanghwamun, City Hall, Gimpo International Airport and Gimhae International Airport while trying to boost the atmosphere regarding support for the World Expo in Busan with the message “Busan, a City Leading the Future.”

LG Electronics also appealed for support for the World Expo in Busan at CES 2023 held in Las Vegas in January and at IFA 2022 held in Berlin last August.

LG Electronics promotes World Expo 2030 in Busan at the LPGA Evian Championship. Courtesy of LG Group

LG shows a promotional video for World Expo 2030 in Busan on a large outdoor billboard in front of Zlote Tarasy Department Store in Warsaw, Poland. Courtesy of LG Group