Samyang launches rose-flavored 'Buldak' noodle

By Yi Whan-woo

Instant noodle maker Samyang Foods has launched a spicy, rosé-flavored ramen to capitalize on the growing popularity among Korean foodies of the creamy pink sauce more commonly associated with pasta.

The company said Sunday the new “Rosé Buldak Stir-fried Noodles” joins two other “Buldak” or “fire chicken” flavored instant noodle line of products that have been developed blending rosé and spicy sauces.

The two are “Rosé Buldak Glass Noodles” and “Rosé Buldak Tteokbokki.”

Buldak is considered to be one of the spiciest ramen products available in the Korean market.

Rosé Buldak Stir-fried Noodles offer rich bacon and ham flavors, which according to Samyang Foods, can be enjoyed by even those who do not like spicy foods.

“We hope Rosé Buldak Stir-fried Noodles will help expand the number of Buldak lovers,” the company said.

It is only available as a cup noodle priced at 1,600 won ($1.30).

Inside the cup are two lines. Each indicates the amount of water needed to cook when using a microwave or by pouring in hot water.

For customers who are blind or visually impaired, the company for the first time printed Braille dots on the packaging of Rosé Buldak Stir-fried Noodles.

Samyang Foods is the third-largest player in the local packaged ramen market, accounting for 10.6 percent of the domestic market share.

The company has seen an increase in the popularity of its products outside of Korea with overseas sales surging 35.8 percent year-on-year in 2020 to 370.3 billion.