McDonald's Korea runs special donation campaigns
Antoni Martinez, right, managing director at McDonald's Korea, delivers donations worth 500 million won, to Ronald McDonald House Charities (RMHC) Korea Chairman Jeffrey Jones, at its office in Seoul, Dec. 7. Courtesy of McDonald's Korea
By Lee Min-hyung
McDonald's Korea is running a series of year-end donation campaigns for children in need of long-term hospital care.
The local subsidiary of the U.S. fast food firm said Thursday it has launched a seasonal menu item, the Lucky Burger, which will be available for a month from Dec. 26.
The company will donate part of the revenue from sales of the burger to Ronald McDonald House Charities (RMHC) Korea. The donated money will be used to support children hospitalized for health problems and their family members.
Early this month, the company also held the in-house donation campaign McHappy Day and raised 500 million won ($453,000) for RMHC Korea. The donated money will be spent for the welfare and housing expenses of hospitalized children and their families, according to the company.
The local subsidiary of the U.S. fast food firm holds the charity fundraising campaign each year, as part of efforts to fulfill corporate social responsibility (CSR).
For this year, the company raised a record amount of money by generating revenue from charity auctions participated in by its employees and executives. Part of the revenue from sales of limited edition goods also went to the donation campaign, the company said.
McDonald's Korea is the biggest partner of RMHC Korea. The company set up donation boxes in its stores nationwide, and the money is used for the management of the charity organization.
Korea's first Ronald McDonald House was established in 2019 at Pusan National University Hospital in South Gyeongsang Province. The facility enables children who need long-term medical care and their families to stay together near the hospital, helping the children feel at home.
McDonald Korea employees also plan to deliver Christmas cards, trees and special presents for children at the house, as part of a message of hope and courage.
“In hopes of delivering a warmer Christmas, we, at McDonald's, have worked with amazing employees to decorate Christmas trees with hand-written cards as a gift to sick children,” said Antoni Martinez, managing director at McDonald's Korea.