Samsung C&T fashion brand for disabled people collaborates with Beanpole
Models pose wearing clothes of Samsung C&T's casual fashion brand Heartist. / Courtesy of Samsung C&T
By Baek Byung-yeul
Samsung C&T's Heartist fashion brand, designed for people with disabilities, has launched a new collection in collaboration with another of the company's casual fashion brands, Beanpole, the fashion giant said Tuesday.
The collaboration is to commemorate the first anniversary of the launch of Heartist, which was launched in April 2019 as part of its corporate social responsibility activities to improve the quality of life of people who use a wheelchair.
Samsung C&T said the name “Heartist” combines the meanings of artist with fashion that aims to reach the hearts of people through its creative designs. “Our mission is to give everyone the ability to approach fashion regardless of their physical abilities. We want to grant people the right to enjoy fashion without having to make the choice between design and function and to free everyone through fashion,” the company said.
Through the collaboration with Beanpole, Heartist rolled out 10 products including linen checkered shirts, the classic Beanpole look, and short-sleeved pique shirts.
“Heartist has produced shirts that have a relatively shorter length to offer a better fit people using wheelchairs, but the product collaborated on with Beanpole are designed to have a slightly longer length that can suit all people,” the company said.
On the occasion of National Safety Day, April 16, Samsung C&T's casual fashion brand MVIO also released clothes with reflective print in cooperation with a local electric scooter sharing service operator, Kickgoing.
As the clothes with reflective prints make sure people can be seen in the dark, the products are targeted at young people who participate in outdoor activities at night in spring and summer.
“With a slogan of 'Slowly, But Enough with Kick,' the clothes are specially designed for millennials,” the company said.
The company said the collaborated products are available at its online shopping mall at
and online fashion mall Musinsa.
“To commemorate the first anniversary of the launch of the Heartist brand, we decided to collaborate with Beanpole to enable people with disabilities to wear clothes that feature the identity of Beanpole and the functionality of Heartist,” Cho Hang-suk, manager of the Heartist team, said.
Cho added the brand will continue to collaborate with other brands to meet their consumers' needs, allowing fashion equality.