SK launches 'Hi !nnovation' campaign to boost morale amid COVID-19
SK Innovation global staff from six countries hold signs Sunday that read "Hi !nnovation," as part of the company's campaign to speed up innovation and to boost morale amid COVID-19. Through the campaign, SK hopes to create more innovative products and services and enhance company value while maintaining synergy and happiness among staff and clients during the pandemic. Courtesy of SK Innovation
By Kim Hyun-bin
SK Innovation, the country's leading oil refinery and battery maker, has launched an initiative dubbed “Hi !nnovation” to enhance the company's overall morale and service brand amid the ongoing COVID-19 pandemic.
The slogan “Hi !nnovation” which communicates the company's wish to pursue breakthroughs in innovative technologies comes with sub-slogans such as “Happy !nnovation” and “Human !nnovation.”
The slogans were made from the perspective of SK Innovation's economic and societal value and show the diverse innovative direction the company plans to take, the company said.
“The company strives to accelerate in the 2030 Green Balance Deep Change and through it shows our will to create a new company value derived from New Fundamental” the company said. “Especially this year, we are faced with an unprecedented crisis and the company and staff together shall overcome and try to maximize happiness through the harsh times, so we are at a time where it is imperative to enhance the meaning of our joint service brand.”
SK Innovation is the country's first energy and chemical company, but through endless innovation, the firm has expanded its field of expertise to batteries, textiles and other cutting-edge industries.
“We have established or are in the process of constructing battery factories all around the world including in the U.S., China, Hungary and Poland, while inking M&A deals with global petrochemical companies including the U.S.' Dow Chemical and ARKEMA in France,” the company said.
The Hi !nnovation campaign is not just to enhance internal and external means of communication, but to raise awareness among management and staff. The company plans to one day soft land the movement into company culture.
The Hi !nnovation campaign was launched to help the company recover from the COVID-19 crisis and enter a new growth era.
“The Hi !nnovation seeks to uphold societal value and the meaning of Hi which is friendly to the public and embeds the economic value perspective which sounds similar to High,” Lim Soo-gil, communication director at SK Innovation, said. “We will try to make the Hi !nnovation campaign a major milestone for the developments to come, so we launched the campaign when the crisis is at its worst.”