CJ to lead next-generation cinema with 4DX, ScreenX

In this photo provided by CJ CGV, moviegoers experience 4DX at a theater. Courtesy of CJ CGV

By Kwak Yeon-soo

CJ 4DPLEX, a CJ Group affiliate committed to developing multisensory cinema technology, vowed to offer next-generation cinema experiences globally by increasing the number of its screens around the world to 750 by the end of 2019.

“We plan to consolidate our position as the leading cinema technology company by operating 750 screens by the end of 2019,” Kim Jong-ryul, CEO of CJ 4DPLEX, said during a press conference to unveil the company's future plans, Thursday. “This will enable us to host 150 million moviegoers around the globe.”

A 4DX is a multi-sensory cinema technology that CJ 4DPLEX succeeded in commercializing for the first time in the world. It provides a variety of special effects, such as moving or vibrating chairs, blowing wind and splashing water.

This technology gained wide popularity as “Aladdin” and “Lion King” 4DX became box-office hits, setting a new record of 3 million viewers, the largest number of global viewers ever per month.

The multisensory cinema technology company owned by CJ Group marks its 10th anniversary this year since introducing its 4D technology.

Since the launch of its first location in 2009, CJ 4DPLEX has grown to operate 675 theaters in 65 countries. In just a decade, the company has secured partnerships with 100 business operators to combine technology and culture.

In 2012, the company introduced another type of futuristic theater called “Screen X,” which allows viewers to watch movies not only through the theater's front screen but also both side walls.

“We plan to deliver a variety of alternative content by developing future movie theater models,” Kim said.

“We will try to solidify our status as the representative, global special theater fulfilling the fast-changing needs of customers, and furthermore, leading theater trends.”

He said the company aims to continue its expansion to establish itself as a global cinema brand.

The company shared plans to commercialize “4DX Flying Cinema” and “4DX Recliner” by end of 2020 with the aim of leading futuristic theaters.

The 4DX Flying Cinema is a theater model that allows swing motion by hanging 4DX seats on top of support so that audiences can get an immersive experience.

The 4DX recliner allows viewers to feel the motion of the current 4DX in comfortable recliner sofas.