Sulwhasoo releases large-size facial serum

By Nam Hyun-woo

AmorePacific's luxury brand Sulwhasoo has released a bigger version of the First Care Activating Serum EX, its best-selling anti-aging serum, the cosmetics firm said Friday.

The large version comes as a limited edition, with an increased volume of 120 milliliters and a gold-colored container.

The serum was available in 60ml and 90ml containers, but the firm said it offered the bigger container to respond to increasing consumer demand.

The serum is applied as the first step after cleansing to boost absorption, usage and results of other skincare products. Recognized for the boosting feature, the serum's aggregated sales have passed 2 trillion won and it has been the top-selling anti-aging serum at domestic department stores for six consecutive years, AmorePacific said.

According to the company, the serum is formulated with JAUM Balancing Complex, which is comprised of five herbs. It is designed to restore skin balance and replenish essential moisture and nutrients, AmorePacific said.

To mark the launch of the 120 milliliter size, Sulwhasoo has opened a pop-up store at Gangnam Station in Seoul on May 15 and will keep it operating until May 28.

At the pop-up store, the brand offers a testing event for the serum and checks consumers' skin condition.