SK Innovation's PR campaign goes viral online

A scene from SK Innovation's PR campaign video. / Courtesy of SK Innovation

By Kwak Yeon-soo

SK Innovation's new public relations campaign, “Imagination Into Reality,” has exceeded 20 million views within 27 days of its launch, making it the fastest-growing PR campaign so far, the company said Thursday.

SK Group's energy and chemical subsidiary released five 12-second videos in March to promote its corporate philosophy and vision. They feature the company's innovative and creative works.

The videos have gained wide popularity online for their compelling storytelling, clear message and impact on the industry. They created a lot of interest on social media, generating over 700,000 views in just a day.

Social media users have also commented on how well the videos represent SK Innovation as a company.

“Before watching the video, I had no idea what SK Innovation was,” one social media user said. “The video clearly changed my perspective about the company with its strong and clear message.”

Riding on the soaring popularity of the series, SK Innovation recently released English versions of three videos to reach out to global audiences. The company expects English versions also will become popular.

The Korean and English videos can be viewed on SK Innovation's YouTube channel and the SKinno News website.