Kumho Tire keeps sponsoring Tottenham Hotspur

Kumho Tire Europe President Ju Kyung-tai, third from right, and Tottenham Hotspur Executive Director Donna-Maria Cullen, third from left, hold a uniform during a signing ceremony at Hotspur Way in London, Tuesday (local time). From left are Tottenham midfielder Victor Wanyama, striker Son Heung-min, Cullen, Ju, striker Fernando Llorente and defender Kieran Trippier. / Courtesy of Kumho Tire

By Park Jae-hyuk

Kumho Tire extended its three-year sponsorship contract with Tottenham Hotspur, the tiremaker said Wednesday.

Considering that striker Son Heung-min renewed his contract with the professional football club of the English Premier League in July, the company is expected to enjoy various benefits from the partnership which expires in 2021.

“We are thrilled to be extending our association with such a prestigious club as Tottenham Hotspur ― this partnership has already been extremely successful and we very much look forward to continuing to work on engaging with our customers and the club's fans around the world, which will enable us to enhance our brand recognition and our position as a global tiremaker,” Kumho Tire Europe President Ju Kyung-tai said.

Kumho Tire, which has sponsored the club since 2016, will be able to expose its brand through various channels such as the club's official website, match brochures, LED signboards and A-boards at Tottenham's home ground.

The company also has the right to use the club's logo and images of its key players including Son.

In addition, it plans to invite Tottenham's footballers to events and football lessons for its customers.

“Extending our partnership with Kumho Tire reinforces the success of the relationship we have had over the past two years,” Tottenham Hotspur Chairman Daniel Levy said. “It is exciting to continue this collaboration that will see us support the growth of the Kumho Tire's business and brand through our growing digital channels both here in the U.K. and in key international markets.”