Korea's red ginseng going global

Seen is KGC's Hongsam Jeong Everytime red ginseng products. / Courtesy of KGC

The Korea Ginseng Corporation (KGC) has long been popular here for its red ginseng products. The country's top health supplement maker is now looking at a new venture as it is expanding its business overseas.

While KGC's red ginseng products have captivated Korean consumers, they also have been well received in other Asian countries such as China, Taiwan, Singapore and Japan.

KGC has been putting its efforts into diversifying its red ginseng products so more people throughout the world can enjoy the health benefits of the product more easily. The red ginseng extract conveniently packaged in stick pouches is a good example of this effort.

With more easy-to-consume options, KGC said its red ginseng products are becoming increasingly popular worldwide.

“We have faithful Asian fans in the United States. However, after we diversified our products, we are seeing even more people becoming fans of our red ginseng products,” a KGC official said. “Not only in the U.S., but also we are increasingly exporting red ginseng products to different countries such as Spain, Nigeria and Malaysia.”

KGC is currently selling diverse kinds of red ginseng products ranging from tablets and powder to tea and candy. KGC said six years is the best age for red ginseng in terms of the amount of good components.

“Red ginseng is the most effective super food that humankind has ever found,” the KGC official said. “In Asia, there has been a long tradition of making foods with red ginseng and drinking red ginseng tea.”

KGC said red ginseng is recognized as a “superfood” by the Ministry of Food and Drug Safety for its effectiveness in fighting fatigue; boosting the immune system and stamina; promoting healthy blood circulation; and supporting memory function.

“Red ginseng is the most popular health supplement in Korea. As it is good for overcoming fatigue, many athletes enjoys red ginseng. Children and seniors also consume red ginseng for the immune system,” the KGC official said.

(Advertorial)