Hold the Bat-phone, Samsung dials into hero's fans

By Ko Dong-hwan

Targeting fans of Batman worldwide, Samsung Electronics will release limited editions of a new smartphone designed around the DC Comics character’s theme.

The global electronics giant will release next month the “Galaxy S7 Edge Injustice Edition” in Korea, China, Singapore, Russia and Central American countries, according to media reports. It is expected only 1,000 phones will be made.

The device’s black color is in sync with Batman’s outfit, while the back of the phone is adorned with the “bat” symbol. The background image of the device’s main screen shows Batman.

The phone celebrates the third anniversary of the release of mobile game “Injustice: Gods Among Us,” developed by NetherRealm Studios. Batman is one of the main characters.

Samsung will also release a package that bundles the device’s case in the shape of Batman’s cape, a virtual reality (VR) headset, a free gaming coupon for the game and a free coupon for Oculus VR content.