Park Hotel to open 2 biz hotels in Korea

By Kim Jae-kyoung

SINGAPORE ― Park Hotel Group, a Singapore-headquartered hotel chain in Asia, said that it will open business hotels in Korea in June at the latest.

“We plan to open two business hotels in major cities in South Korea and will hold a press conference both in Seoul and Singapore soon,” a senior group executive said asking not to be named.

He did not elaborate further, but said that Korea is a highly competitive market, but has great potential to grow in the business hotel sector.

Asked where the hotels will be located, he said, “It is too early to reveal details of our plan, including locations of our hotels.” It is likely that they will be open in major cities, such as Seoul and Busan.

The move is seen as the group’s strategy to capitalize on a growing number of tourists from Southeast Asian nations ― where the group has major operations ― on the back of hallyu, or the Korean Wave.

Last December, the group opened its sales representative office in Seoul to attract Korean travelers bound for other Asian nations.

“Asia continues to be the powerhouse for tourism today, and outbound travel in Korea, one of the region’s most developed economies is expected to grow at a steady rate,” Allen Law, CEO of the hotel group, said.

Park Hotel Group is one of Asia Pacific’s fastest growing hospitality groups, with operations in Singapore, Indonesia, Hong Kong, China, Japan and Australia.