Top Singaporean PR firm opens in Korea

Mileage Communications Korea CEO John Kim, left, and Yap Boh Tiong, chairman of Singapore-based Mileage Communications Group, sign an agreement to establish a Korean branch at offices in downtown Seoul, Monday. / Courtesy of Mileage Communications Korea

By Yoon Sung-won

Mileage Communications, Singapore’s largest public relations agency, said Monday that it has established its newest branch ― “Mileage Communications Korea” ― in Seoul as a joint venture with a local public relations expert, John Kim.

“Mileage Korea will play an important role in contributing to the Asian economy by strengthening the mutually-beneficial relations between Korea and the other countries in Asia,” Kim, the managing director of Mileage Communications Korea, said.

“Korean government agencies are keen to strengthen relations and carry out collaborative projects with their Southeast Asian counterparts. We can play a supportive role in this regard.”

According to the company, it can assist Korean companies in their marketing communications needs in Asia, where the Mileage Group has offices. Adversely, the firm can also help foreign companies that wish to open businesses in Korea.

The Mileage Group operates in 15 offices across nine countries in Asia, including Singapore, China, India, Indonesia, Malaysia, Myanmar, Thailand and Vietnam.

“Korea is Asia’s fourth-largest economy and the business outlook is positive. We have clients who eye the Korean market, and having an office in Seoul will be a boon for them,” Yap Boh Tiong, chairman of the Mileage Group said.