By Kim Jae-won
As summer temperatures soar, Diageo hit the right spot by introducing Smirnoff Peach at the just right time to gain popularity in the Korean market. The peach-flavored vodka targets summer vacationers ready to enjoy fancy cocktails.
Smirnoff Peach is the latest on the Smirnoff flavor line which infuses fruit flavors to Smirnoff Red No. 21. Diageo Korea, the Korean outfit of the world’s largest liquor maker is hosting a promotional event to celebrate the product launch themed “Drink Smirnoff and Go to Jisan Valley Rock Festival” which will continue through July 19. Consumers who wish to participate can apply by visiting its facebook page (www.facebook.com/smirnoffkorea).
The Jisan Rock Festival is one of the most highly attended music events in the nation. It first kicked off in 2009 and has drawn a wide range of popular musicians from