By Kim Jae-won
Davich Optical Chain Store has quickly become a leading retailer for glasses, thanks to successfully promoting itself as a destination for fashionable spectacles at a time when the geek chic look is becoming hot again. The company now hopes that it can leverage its domestic success overseas.
Davich is now Korea’s No. 1 destination for glasses, running 140 outlets nationwide, which account for 10 percent of the country’s chain-stores for optical products. The company has recently advanced into the