By Kim Yoo-chul
Bang & Olufsen (B&O), the Danish provider of premium audio and video systems, announced the release of “BeoSound3,” an upgraded portable audio device, Wednesday.
The launch comes as the high-end brand is keen to expand its local presence amid rising demand for portable devices in the market.
B&O said it has cut the suggested retail price of the BeSound3 to 990,000 won from 1.24 million won as part of its promotional campaign.
``The upgraded touch-based BeoSound3 has an enhanced response time and the surface is quite solid as the device uses anodized aluminum cabinet developed by B&O’s in-house technology,’’ said Yang Min-jeong, a senior PR consultant for B&O.
A rechargeable battery ensures up to 10 hours of continuous listening pleasure, while it has an SD card reader and clock-timer packaged together in the cabinet, Yang said.
``With strengthened user-interface and affordable prices, the BeoSound3 is expected to receive more attention from consumers who enjoy outdoor activities,’’ she added.
The PR consultant, however, declined to unveil any financial figures such as sales targets.