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LINA Korea appoints CEO

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By Kim Jae-kyoung

LINA Korea, the Korean arm of U.S. insurance giant CIGNA, said Monday that it has appointed Benjamin Hong as its new CEO. Hong was previously CEO of Sun Life Financial Korea. Sun Life is a Canadian life insurer.

Prior to serving at Sun Life, he was vice president of MetLife in charge of their global agent channel, except for the U.S. market. He also worked for Prudential Life for 15 years.

Hong graduated from Baruch College in New York with a major in business administration. He also completed a master’s degree from the same school.