my timesThe Korea Times

Smashburger looks for Korean partner

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By Cathy Rose A. Garcia

Move over McDonald’s, a new restaurant serving ``better burgers’’ may soon be coming to Korea.

Denver-based Smashburger is leading the way in the ``better burger’’ movement, which means high-quality burgers at affordable prices, that is sweeping the U.S. right now.

Smashburger has partnered with Bridging Culture Worldwide, a consulting and cross-cultural management service, to look for a Korean franchise company to bring the restaurant chain to Korea.

In an interview with The Korea Times, Don Southerton, CEO and President of Bridging Culture Worldwide, said Smashburger is in