What did KB Life CEO Jeong Mun-cheol pledge to do in the Finance That Saves Lives campaign?

Jeong said KB Life would listen to the challenges facing financially vulnerable individuals and do its part to keep customers from being driven toward illegal lenders. He also pledged continued support for underserved borrowers and efforts to promote financial inclusion.

How does the Finance That Saves Lives campaign work, and who did Jeong Mun-cheol nominate?

The campaign uses a relay format: participants share a message to raise awareness of inclusive finance and nominate someone to continue it. After being nominated by KB Kookmin Bank CEO Lee Hwan-ju on Sept. 28, Jeong nominated Korea Life Insurance Association Chairman Kim Chul-ju.

KB Life CEO joins campaign against illegal lending

Q: What goals does the Lee Jae Myung administration’s inclusive finance push include?

The push includes expanding access to financial services, easing the burden on delinquent borrowers and cracking down on illegal lending. The campaign is described as aligning with those goals.

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Summary

KB Life Insurance CEO Jeong Mun-cheol joined a nationwide campaign against illegal private lending on Wednesday, pledging to support financially vulnerable people. Launched in July by the Korea Inclusive Finance Agency, the relay campaign brings together financial institutions and government and local agencies to promote inclusive finance. Jeong, nominated by KB Kookmin Bank CEO Lee Hwan-ju on Sept. 28, nominated Korea Life Insurance Association Chairman Kim Chul-ju to participate next.

Key Facts

The campaign is called Finance That Saves Lives and asks participants to share an awareness message and nominate the next participant.
The Lee Jae Myung administration’s inclusive finance push includes expanding access to financial services, easing the burden on delinquent borrowers and cracking down on illegal lending.
Jeong said KB Life would listen to financially vulnerable individuals, support underserved borrowers and work to ensure customers are not driven toward illegal lenders.

By Park Han-sol

Published Oct 21, 2026 4:09 pm KST

KB Life Insurance CEO Jeong Mun-cheol takes part in the 'Finance That Saves Lives' campaign. Courtesy of KB Life Insurance — KB Life Insurance CEO Jeong Mun-cheol takes part in the "Finance That Saves Lives" campaign. Courtesy of KB Life Insurance

KB Life Insurance CEO Jeong Mun-cheol has joined a nationwide campaign against illegal private lending, pledging to help protect the financially vulnerable and promote financial inclusion, the insurer said Wednesday.

Launched in July by the Korea Inclusive Finance Agency, the “Finance That Saves Lives” campaign brings together financial institutions, government agencies and local governments. It follows a relay format, where participants share a message raising public awareness of inclusive finance and nominate the next person to carry it forward.

The initiative aligns with the Lee Jae Myung administration’s push for inclusive finance, which includes expanding access to financial services, easing the burden on delinquent borrowers and cracking down on illegal lending.

Jeong was nominated by KB Kookmin Bank CEO Lee Hwan-ju on Sept. 28. In a campaign photo, Jeong held a sign reading, “Finance that saves lives will protect people from being driven into illegal lending,” before nominating Korea Life Insurance Association Chairman Kim Chul-ju as the next participant.

“I strongly identify with the campaign’s goal of giving people struggling with illegal private lending hope to get back on their feet,” the CEO said.

“We will listen to the challenges facing financially vulnerable individuals and do our part to ensure that customers are no longer driven toward illegal lenders. We will continue supporting underserved borrowers and promoting financial inclusion to help advance the values behind ‘Finance That Saves Lives.’”

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