Securities firms climb brand rankings on KOSPI rally

Brokerage houses and other financial firms are concentrated in Seoul’s financial district of Yeouido in this undated photo. Yonhap

Securities companies have made noteworthy advances in corporate brand value rankings, driven by a bullish stock market that recently saw the benchmark KOSPI surpass the 3,400-point mark for the first time.

According to Brandstock, a research firm specializing in brand valuation, Tuesday, Mirae Asset Securities ranked 16th among Korea’s top 100 corporate brands for the third quarter of 2025.

The company rose from 20th place in the third quarter of 2024, becoming the only brokerage firm to break into the top 20 — a list largely dominated by manufacturing and other commercial companies.

Mirae Asset Securities’ rise came as the firm surpassed 1,000 trillion won ($713.11 billion) in client assets, solidifying its position as the nation’s leading brokerage house.

Other brokerage firms also improved their rankings over the same period.

KB Securities moved up three spots to 25th, while Samsung Securities climbed five places to 39th, benefiting from its affiliation with the Samsung brand. Hana Securities modestly improved from 85th to 83rd.

Shinhan Securities made its debut in the top 100 at 96th, signaling growing brand recognition in a competitive financial landscape.

“The rise in brokerage brand value reflects positive sentiment in capital markets, as more retail and institutional investors turn to investment platforms amid the ongoing market rally,” Brandstock said. “With the KOSPI on an upward trajectory, securities firms are gaining both investor attention and stronger brand equity.”

Among financial services companies, KB Kookmin Bank and Shinhan Bank were the only two to make the top 20 alongside Mirae Asset Securities.

KB Kookmin Bank was ranked 6th, slipping from third a year earlier, while Shinhan Bank held 20th place, down from 19th.