KB releases commercial featuring Park Eun-bin

A promotional image for KB Financial Group's K-Bee Project commercial / Courtesy of KB Financial Group

By Yoon Ja-young

KB Financial Group released a new commercial featuring its new model, Park Eun-bin, the actress starred in the internationally popular series, "Extraordinary Attorney Woo."

The commercial, available on the group's YouTube channel, highlights the genuine efforts made by ordinary people to create hope in their own ways.

It introduces the K-Bee Project, whereby Park meets young beekeepers including high school students who keep bees as school club activities and an influencer who promotes the importance of bees.

In another episode titled "KB Little Library," the actress introduces stories of a fishing village leader who turned closed schools into libraries, the manager of a small library where children can freely read and play, and a man who delivers books to residents in need.

"It was an honor to introduce people who are spreading a positive influence throughout the country. Through this opportunity, I want to express my gratitude once again to everyone around us who conveys warm hope,” Park said.

KB Financial Group explained that the commercial was planned to convey the message that not only those who have a lot of money but also people who open up a better world are “rich.”

“Just as KB has worked with people who protect bees and bring happiness to children and the elderly through books, we will continue to be with the people where their hope grows,” a spokesperson for KB Financial Group said.

The financial group has been engaged in the K-Bee Project, which supports the restoration of the bee ecosystem through the creation of bee-friendly forests and urban beekeeping.

Meanwhile, KB Kookmin Bank is playing its part in society regarding environmental and social considerations by establishing KB Little Libraries at 116 locations nationwide by the end of 2023, enabling children to nurture their dreams with books.